A Lente Invisível: Meios de Comunicação, Ideologia e Percepção Social

Section role: supports the 'A Lente Invisível' opening section while the teacher guides the hook discussion on media consumption and introduces fundamental vocabulary before the group challenge in Section 2. Slides: (1) Title — 'A Lente Invisível: Meios de Comunicação e Percepção', with a subtitle on how reality is framed; (2) The Provocation — 'Qual foi a última coisa que você comprou ou assistiu apenas porque apareceu repetidamente no seu feed?', featuring an illustrative collage of social media feeds and targeted ads; (3) What is a Medium? — defining Meios de Comunicação as active channels of information diffusion rather than neutral windows; (4) Social Behavior — defining Comportamento Social as collective actions shaped by external stimuli, norms, and algorithms; (5) The Filter Metaphor — explaining how media creates a 'lens' through which we view daily life; (6) Transition to Action — previewing the upcoming group challenge in Section 2 where students will decode ideological lenses in simulated media scenarios. Closing slide: 'Como o seu feed decide o que é normal?' — hands control back to the teacher to divide the class into groups.

Lara da Teachy