Bauman e a Modernidade Líquida: Consumo e Identidade

Section role: supports the 'Bauman e a Modernidade Líquida: Consumo e Identidade' section while the teacher explains the core theoretical foundations of Zygmunt Bauman and connects them to consumerism and cultural industry. Slides: (1) Title — 'Modernidade Líquida: Consumo e Identidade'; (2) Modernidade Sólida vs. Liquidez — bullets: rigid institutions, predictability, job stability vs. constant change, fluidity, and uncertainty in the 21st century; (3) A Indústria Cultural — bullets: Theodor Adorno and Max Horkheimer context, mass production of culture, and creation of artificial needs; (4) O Homo Consumens — bullets: transition from a society of producers to a society of consumers, identity defined by purchasing power; (5) Obsolescência Programada e Percebida — bullets: smartphones and fast fashion examples, environmental degradation, and massive electronic and textile waste; (6) Vocabulário Chave — bullets: definitions of 'Adiaforização' (moral indifference toward consumption) and 'Fragilidade dos vínculos'; (7) Checagem de Conceitos — prompt question: 'A felicidade na nossa sociedade está ligada à posse ou à experiência de compra?'; (8) Sustentabilidade e Limites — bullets: clash between the desire for liquid modernity and the physical limits of the planet. Closing slide: 'Como o nosso desejo por novidade afeta o futuro do planeta?' — hands control back to the teacher to transition into practical analysis exercises.

Lara da Teachy