O DNA e a Estratégia Corporativa

Section role: supports Section 2 ('O DNA e a Estratégia Corporativa') while the teacher lectures on organizational identity and SWOT. Slides: (1) Title — 'O DNA e a Estratégia Corporativa'; (2) Missão — bullets: definition as purpose, 'Por que existimos?', example of Google ('organizar a informação do mundo'); (3) Visão — bullets: aspiration, 'Onde queremos chegar?', future horizon; (4) Valores — bullets: non-negotiable principles, 'Como agimos?'; (5) Alerta de Confusão — bullets: contrast between Mission (current purpose) and Vision (future destination); (6) Diagnóstico Organizacional — bullets: definition as a corporate health check-up; (7) Ambiente Interno vs. Externo — bullets: internal resources and processes versus external economy, laws, and competitors; (8) Matriz SWOT (FOFA) — bullets: introduction to Strengths, Weaknesses, Opportunities, Threats; (9) Matriz SWOT Estrutura — visual template showing internal factors on top and external factors on the bottom. Closing slide: 'Qual é a principal diferença entre uma Força interna e uma Oportunidade externa?' — sets up Section 3 ('Mão na Massa: Consultoria por um Dia') by prompting student discussion before group work begins.

Lara da Teachy